Storytime Commercial

Check out the updated version of our wildly popular Storytime commercial!

Everything You're Into Campaign

The Everything You're Into slogan was developed through extensive research and conveys what Calgarians see as a great strength of the Calgary Public Library - everything we have to offer. The slogan was brought to life with a bold design featuring a watercolour theme. The Library's 2009/2010 advertising campaign featured this slogan and design throughout different mediums, including Calgary Transit advertising, mini-boards in women's washrooms throughout the city, Calgary Public Library van wraps, and advertising throughout all 10 Real Canadian Superstore locations in Calgary - a first anywhere in Canada.

2009/10 Advertising Campaign

 Everything You're Into campaign signage in Superstore's across Calgary.

Artwork from campaign illustrating clever ties between produce and deli items, which corresponded with each sign's placement, and the Calgary Public Library's vast collections on any subject.

Coffee sleeves were distributed to local coffee shops

2011 Advertising Campaign

The first stages of the Calgary Public Library’s Everything You’re Into campaign helped introduce our new slogan. In taking the next step, our 2011 campaign strives to make the Library more personal, targeted, and visible. It is designed to encourage people to think about what they’re into, and realize that the Library can help them pursue their interests, whatever they may be. Advertisements such as those shown below can be seen on billboards, C-Train platforms, bus shelters, and washroom miniboards. They can also be found in local programs and magazines.