If you are one of the millions who read and enjoyed Freakonomics, then check out Superfreakonomics – a whole new set of intriguing case studies in strange cause and effect relationships.
If you've never read Freakonomics, here's an example of the kinds of phenomena that it describes: A daycare sought to discourage parents from picking up their children late, and so it instituted a fee. However, rather than discourage tardiness, the fee only assuaged parental guilt about being late, and more parents began to arrive late than before the fee was instituted!
This is the great strength of both Freakonomics and Superfreakonomics: they remind us that humans are not machines whose actions and reactions can be easily predicted. Rather, we are complex and our motivations - conscious and unconscious - are manifold. Economics is the study of how incentives influence human behavior; Superfreakonomics illustrates this concept and makes it engaging, entertaining, and humerous.
Sure, Superfreakonomics may not be rigorous enough to satisfy a serious statistician, (say that three times fast!), but it provides ample food for thought! Check it out today!